Second part of a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. Part B includes: Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes This series comes from a wider bundle of IGCSE resources that can be found at Wolsey Academy / Business We are sharing our resources on TES to raise money for our non-profit ventures, which can be seen in more detail at our website. From local sports groups to direct carbon capture, to funding new space science to direct giving to Africans in Liberia - we hope to benefit everyone. #BetterTeachingBetterPlanet We hope it helps.

All 6 lessons on the History of the Food from Wolsey Academy. Really engaging lessons that offer a new insight and approach to the study of History. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

The second 13 lessons (only) from a a series of 27 lessons on UAE Social Studies (History). Each lesson contained keywords and a wide range of activities, with a focus on developing skills that students can use in their regular lessons too. A key focus is obviously on Historical skills, but also Geographic, Business as well as general skills of research, debate and presentation. Several lessons have been inspired by lectures given at the NYU Abu Dhabi by experts in their fields. The lessons begin with the formation of the Arabian landmass and end with the Arabs on Mars! Fairly comprehensive history. All lessons have been made with cultural sensitivities in mind. The lessons in both Parts 1 and 2 are: Part 2: Pirate Coast & Trucial States The Pearl Trade Diary of a Dhow Driver Qasr Al Hosn Emirati Homes and Architecture Sheikh Zayed bin Sultan Al Nahyan Founding of the UAE 1971 Famous Emiratis Famous Ex-Pats UAE The Global Crossroads The Dubai Miracle Sovereign Wealth Funds UAE Space Program Part 1: (https://www.tes.com/teaching-resource/uae-social-studies-part-1-12-lessons-12873804) Historical Overview of the UAE Jebel Faya The Magan People Bronze Age Trade Wadi Suq and Umm Al Na The Iron Age Pre-Islamic Arabia The Prophet Muhammad and the arrival of Islam Battle of Dibba 632CE Mecca and Medina Khalid ibn al-Walid The Portuguese and the Persian Gulf The Islamic Era & Hormuz Bedouin Traditions Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

A series of 6 lessons that focus on the History of Toys. Each lesson is fully resourced with anything that needs printing at the end of the PowerPoint ready in a print friendly format. The idea is to engage students with historical skills (comprehension, chronology, factor sorting, factor prioritisation and paragraph writing) using content they are already familiar and passionate with. We have had a lot of success with these lessons in our school and use them as both introduction to history lessons as well as at the end of year as reward topics to study. They are fun and academically rigorous! We hope they help! The six lessons cover the History of… Lego Funko Pops My Little Pony Power Rangers Teenage Mutant Hero Turtles Transformers Each lesson includes as a minimum: • Reading Comprehension Task • Video and questions • Timeline sort • Success Factors behind the brand • Bespoke activity to expand the brand • Exam style writing question with exemplar and writing support slide. • All resources included within the PowerPoint. Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

6 case studies looking at the following elements of global finance and banking - includes context and theory. Sovereign Wealth Funds Index Funds Private Equity Commodity Markets Islamic Banking ARM and Financing Options for Mergers We hope it helps, Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission.

A series of ten on Business in the Middle East. IGCSE Business Topics are taught using the following case studies: • Emirates Group: A global aviation company based in Dubai, known for its airline, Emirates, and its subsidiary, dnata, which provides ground handling and travel services. o Vertical integration, marketing mix. • Abu Dhabi National Oil Company (ADNOC): A state-owned oil and gas company responsible for exploration, production, refining, distribution, and marketing of petroleum and petrochemical products. o Economic sectors, vertical integration, state ownership, external stakeholders. • Etihad Airways: The national airline of the UAE, headquartered in Abu Dhabi, offering passenger and cargo services to various destinations worldwide. o Diversification (Cargo & holidays), market segments, hiring and internal training (in Abu Dhabi) • DP World: A global trade enabler and port operator with a significant presence in Dubai. DP World manages and operates numerous marine terminals and logistics parks across six continents. o Growth through acquisition, automation and investment in capital machinery, • Emaar Properties: A real estate development company known for developing iconic structures such as the Burj Khalifa, the world’s tallest building, and The Dubai Mall, one of the largest shopping malls in the world. o Location Factors, Finance options • Dubai Islamic Bank (DIB): The largest Islamic bank in the UAE, providing a range of Sharia-compliant banking products and services to individuals and businesses. o Islamic Finance, financing options, currency. • Caliente Caps. o Regionalisation, Localisation, market segments. • Mubadala o Sovereign Wealth Funds, Diversification, returns to owners. • Jumeirah Group: A luxury hospitality company operating hotels and resorts across the globe, known for its iconic properties such as Burj Al Arab in Dubai. o Location factors, market segments, job rotation, internal recruitment. • Al-Futtaim Group: A diversified conglomerate with operations in various sectors, including automotive, retail, real estate, and financial services. The group represents several international brands in the UAE. o Conglomerates, diversification, franchises. Plus bonus flag quiz! Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet

Covers a range of topics and company case studies. Each lesson begins with an introduction to the case study context, before moving on to the theory to be learned and then ends with an example style questions where students need to combine elements from the two. Skills covered include (but are not limited to…): Break Even Points Market Share Distribution Methods Market Segments Location Factors Tax and Government Policy Inflation Patents Outsourcing Finance Options Unions Types of Businesses Business Growth Microfinance Entrepreneurial Characteristics Index Funds Private Equity Commodity Markets Globalisation Companies covered include (but are not limited to…): Microsoft Activision IKEA Netflix Apple American Airlines IndiGo Airlines Blackrock Purdue Pharma SpaceX Jamie’s Italian ARM Adidas Iveric Bio Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. We hope they help, #betterteachingbetterplanet